Introducing theBalmJour, a lip stain that’s going to change the way you think about your gloss game. The unique formula of polymers (that’s a fancy word for how molecules bind together) allows the flexibility for it to start as a gloss, deliver the pigment of a lipstick, have a soft and creamy texture, and finish as a stain. Finally, a formula with non-drying staying power that moisturizes and delivers long-wearing high pigment which speaks to you in many different languages. This creamy, long lasting lip stain is turning heads around the world. Get ready for a sunny forecast with a mix of stain and shine!